BREAK FREE

reclaim your purpose and

BUILD

a bold, authentic life of

IMPACT

You deserve a life you love

Let’s face it: if you don’t love your work it’s hard to love your life.

You’ve worked hard to get where you are. Years of dedication, late nights, and countless challenges have shaped you into the professional you are today. And yet, there are times when you feel stuck in a career that no longer fulfills you—despite the undeniable accomplishments you’ve achieved.

But here’s the truth: you’ve earned the right to a career that excites you, that makes you feel proud, and that doesn’t leave you dreading Monday mornings. You don’t want stagnation, self doubt and lack of clarity to cause you to miss out on living your life with no regrets.

And here’s the good news: we can build that life together. Take the first step toward the work that you were meant for today and let’s create the career you truly deserve.

Most people who try to transform their careers never do.

The primary problem they face is fear, which manifests as uncertainty, self-doubt, and anxiety about the financial risk.

This fear paralyzes decision making, keeping individuals stuck in unfulfilling roles despite their deep desire for change.

Your brain isn’t wired for strategy, it’s wired for survival

The fear comes from the brain’s preference for safety, even when it’s unhappy, over the uncertainty of change.

Without a clear map or guide, most people give up and never create the changed they wanted.

These issues are the root causes of most career transformation failures. Coaching will provide the structure you need to turn vague goals into permanent change.

I’M JAY

Transformation Strategist and Coach to High-Achievers

I work with accomplished professionals who are seeking to rediscover their purpose and align their career with their values. Whether you're transitioning into a new industry or redefining your existing career, I provide you with the clarity, strategies, and behavioral tools necessary to thrive in your next chapter. My work is about helping you design a career and life that brings lasting fulfillment and financial freedom, without compromising what truly matters to you.

Why I Started SHIFT Lab

I started SHIFT during my own personal journey of transformation. As a seasoned professional, I realized that many individuals, especially those in midlife, were struggling with a sense of unfulfilled potential—feeling like they were trapped in careers that no longer aligned with their true passions. I saw this firsthand in my own experience and in the lives of so many others who were yearning for a career that not only provided financial freedom but also meaning and fulfillment.

I believe that it’s never too late to reinvent your life and I wanted to create a framework that would guide high-capacity professionals through the challenges of career reinvention, helping them discover their true purpose, align their values, and thrive in a career that truly matters. SHIFT was born out of the realization that the traditional career path isn’t the only one and that anyone can make a powerful change when given the right tools, support, and mindset.

I started SHIFT to help others create a life they truly love—one that is grounded in purpose, aligned with their core values, and brings lasting fulfillment. This is more than career coaching; it’s about unlocking potential and embracing the future with clarity, confidence, and freedom.

If you want my help to build a life you love, you have two effective options:

  • Work desk with a laptop, tablet showing video content, smartphone, smart watch, and a black speaker, illuminated by a desk lamp with string lights in the background.

    Looking for a budget friendly guaranteed solution?

    The Work You Were Meant For Program is built to address your needs. This comprehensive program combines coursework, weekly accountability calls, and group coaching sessions, guiding you through the process of making your work a masterpiece.

    LEARN ABOUT THE PROGRAM
  • A man in a suit walking outdoors with a briefcase and phone in front of a modern building

    Are you looking to create powerful, permanent success by partnering with an expert?

    If you are ready to to take your work to the next level and want the clearest, most direct path to success, I can provide you with the guidance you need.

    PRIVATE COACHING

Client Testamonials

  • A young woman with a big Afro hairstyle, wearing glasses, hoop earrings, a striped top, and layered necklaces, smiling indoors.

    "I feel more confident and aligned with my career than ever before. SHIFT coaching helped me rediscover my purpose, and I now have the tools to navigate the next chapter of my life. I couldn't have made this transformation without it

    Laurie Payton

  • A man with dark curly hair, glasses, and a beard, wearing a black sweater, looking to the side with a slight smile in a neutral room with a plant in the background.

    “Before coaching, I felt stuck in a job that drained me. SHIFT coaching gave me clarity, renewed energy, and a clear path forward. I'm now in a career that excites me and allows me to live life on my own terms."

    Jamie Kokot

  • Smiling Asian woman with shoulder-length black hair wearing a blue top, standing among green plants.

    SHIFT coaching was the game changer I needed. It helped me break free from self-doubt and empowered me to make bold career moves. I feel more focused, purposeful, and ready for the next phase of my professional journey!"

    Lindsey Beumer

The BIG problem is that most people feel stuck, overwhelmed, or disconnected from their purpose, unable to make lasting changes despite how desperately they try.